Because of the price of the property and the selectivity of potential buyers, the strategy for selling a luxury home is different than a strategy employed to sell a more inexpensive piece of property. If this is your first experience selling a luxury home, chances are high that you will need a little extra help with creating an effective marketing strategy.
Here are a few simple beginner's tips to help you successfully sell a luxury home.
Work With the Right Real Estate Agent
A real estate agent who has experience working with high-end homes will know how to create an effective sales strategy, how to price the house fairly, and how to draw in the right clientele. Interview several potential agents and inquire about their experience with selling luxury homes, the average time it takes to sell a home, and their references and examples of past real estate selling strategies.
Hire Professional to Photograph and Videotape Your Home
The right pictures will highlight all your home's amazing architectural features, high-end finishes, and amenities, and they will make your luxury home stand out from the rest. Unfortunately, even if you have some experience with a camera, you won't be able to capture the true beauty of your home.
Instead, hire a professional to snap several breathtaking pictures of your home and to videotape an extensive tour of the property. A professional will have the skills and equipment needed to really make your luxury home look and feel special. Your real estate agent can utilize these photographs to create a high-end website or social media campaign that will help sell your home fast.
Schedule Private Showings
An open house is an inexpensive, easy way to showcase your home to a number of potential buyers in a single day. Instead of organizing an open house, let potential buyers know that your home can only be viewed through a one-on-one private showing. This adds an air of exclusivity to your home that buyers of luxury properties are accustomed to.
During this private showing, allow the real estate agent to lead the potential buyers through your home. Consider having your home professionally staged before hosting these private showings, as well. The stager will optimize your square footage and ensure your home looks as appealing as possible to buyers.
From choosing the right high-end real estate agent to hiring a professional to videotape and photograph your home, there are several effective strategies any homeowner can use to help sell their luxury property.
For more information on luxury homes, contact a real estate agent.